J Lev Inc.,
Doing business as J Skis, this alpine ski designer and online retailer is based in Shelburne. While J Skis is an early-stage company, owner Jason Levinthal has been instrumental in the development of revolutionary skis during the past twenty years. He started while in college in 1995, designing the first twin-tip skis in his parents’ garage, ultimately launching the ski company LINE, one of today’s top ski brands. With the help of $250,000 in VEDA financing, Jason was able to produce inventory for the 2016-2017 ski season featuring his new skis that he sells exclusively online direct to consumers at Jskis.com.
“The most difficult part of my seasonal ski business is financing the production of my products six months prior to actually selling them. In our case, this was compounded by our exponential growth and selling exclusively direct to consumers online, with no retail pre-orders to leverage. VEDA was a life saver in helping us finance our entire year’s production at a competitive rate. They were very helpful, straightforward and transparent throughout the entire process, enabling me to get back to building skis quickly.”